Bologna, June 20th 2017, 9:00-18:30

Design Sprint

With Jake Knapp
Bologna, June 20th 2017
Sold out
105 people attending
12 Countries represented
The Design Sprint
Facilitate breakthrough ideas, solve business challenges and validate products with customers.

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed by Jake Knapp, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

In this intense 1-day workshop, you’ll learn how to structure a Design Sprint in your company, in the same way that Google Ventures does with companies like Nest, Flatiron Health, and Medium — to help them enter new markets, design new products, develop new features for millions of users, define marketing strategies, and much more.
Group 3
“It’s like fast-forwarding into the future, so you can see how customers react before you get all the time and expenses of building a real product”
Jake Knapp
Jake Knapp is a design partner at Google Ventures and author of the New York Times bestseller Sprint.

In 2010, Jake created the Design Sprint process. He has since run it over 150 times with teams at Google and with startups like Nest, Slack, 23andMe, and Flatiron Health. Today, teams around the world (including the British Museum and the United Nations) use Design Sprints to solve big problems and test new ideas.

Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta. He is currently among the world’s tallest designers.
What you will Learn
The workshop is fast-paced, hands-on and immersive.

By the end of this live, hands-on workshop, you’ll be able to streamline strategy and execution, reducing the gap between thinking and doing, leading your organization towards a quick and effective innovation.

  • Understand customer needs and map their journey
  • Quickly generate innovative solutions and sketch them why focusing on achieving outcomes is far more successful than focusing on features
  • Make critical business decisions, fast
  • Create a Minimum Viable Product with low effort and budget
  • Validate concepts and ideas before committing to them
  • Master the 5 phases of the Design Sprint
Who should attend
  • Product Owners
  • Startup Founders
  • CMOs and CIOs
  • Designers
  • Developers
  • Cross-functional Teams
  • People of all skill levels who wish to further enhance their Product Design and UX skills knowledge
* the workshop will be in English
Your ticket includes
  • 8-hour workshop facilitated by Jake Knapp
  • 2 coffee breaks with snacks refreshments
  • Lunch with vegetarian options
  • All materials and office supplies for you to sketch and map ideas
Please bring
  • Your laptop and devices
  • Your motivation to tackle new challenges and collaborate with others
The Design Sprint workshop will be held at the Camplus Bononia in Bologna, Italy.

Camplus Bononia
Via Sante Vincenzi, 49
Bologna, Italy
How to get there
Take the Bologna freeway exit number 11 "Bologna Centro/San Vitale". Take Via Massarenti, then Via Rimesse on the right and turn left in Via Sante Vincenzi. There’s a small parking area inside the location or you can park in the streets nearby.
Train and bus
You can reach the Camplus Bononia from the railway station using a combination of buses ( number 37, 99 and 89, or number 36 and 14).
The nearest airport is Bologna BLQ. You can take the shuttle to the railway station and move from there with buses.
Attended the workshop? Relive it through the photos we've taken.
This event is organized by
Tangible is a team of thinkers, researchers, designers and frontend developers working together with companies to help them deliver outstanding digital products and experiences to their customers, make an impact and improve their businesses.

Tangible is the new brand name of GNV&Partners, an experience design company founded in 2004. Active in fostering the design community in Italy, we speak at conferences and organize events and workshops every year.
Past events